Whether you’re attempting to make your first sale, gain new customers, or keep old customers coming back, it can take a lot more effort than you think.
As a result, marketing your online store during periods of high demand and rising competition necessitates strategic planning. To reach the results you want, you need to clearly identify your goals, get to know your target audience, rethink your talents and resources, and boost your creativity.
To make things easier for you, we’ve put together a list of 5 low-cost online store marketing ideas that you can use to engage customers, convert them into leads, and eventually convert them into purchases.
1. Email Marketing
Both new online store owners and those that want to keep their customers informed might benefit from building subscriber lists. You may start nudging folks in the correct direction once you have a list of people who are interested in what you have to offer.
One of the most successful methods to do this is through email marketing. It is considered to have the best return on investment (ROI) of all marketing channels, at roughly $42 for every $1 spent.
SMS marketing, on the other hand, is not extensively used, but you may still use text messages efficiently in your sales funnel to meet your objectives.
While emails are fantastic for long-form content like newsletters and product updates, SMS is ideal for time-sensitive information and shorter notifications like flash sales, special deals, and timetable changes, among other things. Furthermore, these are very personal channels where contact occurs “one-on-one,” which can help you not only increase sales but also strengthen relationships and keep customers engaged.
You can get the best of both worlds and increase the overall outcomes of your marketing efforts by combining them (for example, sending a text message to raise the success of your last email).
2. Social media usage
You could believe that the greatest way to reach the largest audience is to make your business visible on as many social media platforms as possible. However, accomplishing that much on so many channels efficiently can be challenging, not to mention that targeting everyone usually doesn’t work.
So, before you go on and create dozens of accounts, don’t. Make your focus on the two or three channels that your audience uses the most.
Select one platform for long-form content, such as YouTube, and another for short-form content, such as Instagram, Facebook, or Twitter. The former will enable you to provide value to your prospects and clients, while the latter will help you increase engagement rates.
The main question here is where should I be, what social media sites make sense for my type of business, and then I’ll choose accordingly. Offer a variety of content to your visitors, whether it’s on TikTok, Pinterest, LinkedIn, or any other platform.
Incorporate behind-the-scenes footage, educate people about your products, offer lessons, hold contests, or display some of your satisfied customers. Simply put, give individuals a variety of methods to interact with your company to keep them interested.
3. Use Search Engine Optimization (SEO)
There are always those who want a really specific product but don’t know where to acquire it. What exactly do they do? That’s correct, they look things up on the internet!
If you sell what they’re seeking for, this is your chance to drive them to your business. This is where SEO comes in – the process of making your store more visible for relevant searches. This manner, you’ll be able to attract new visitors, which will likely result in increased conversions and revenue.
How can you use SEO to market your online store?
Choose keywords that will help you appear in relevant search results, allowing your prospects to find you.
Add keywords to your website. Start incorporating the keywords that will work best for your business into your content, web pages, URLs, headings, picture descriptions, and so on.
Make stuff that is relevant. Make sure your material adds value to your audience by providing the knowledge they require, whether it’s blog articles, videos, eBooks, infographics, podcasts, how-to tips, or anything else you can think of.
Obtain backlinks to aid in the improvement of your SEO ranking. If other reliable websites use the information you provide, you will receive links from them.
Analyze your competition – Because you won’t be the only one ranking for specific keywords, keep an eye on what your rivals are doing and what they’re lacking.
4. Provide value with quality content
Focus on giving real value to your potential customers, regardless of the type of material. The internet is filled with content that merely repeats itself, therefore your goal should be to stand out. What’s the best approach to go about it? Give depth rather than breadth.
Because a lot of the information you’ll find on the internet is relatively basic, delving deeper can give you an edge over your competition. Consider the issues that are important to your prospects, as well as any queries they may have, and conduct some internet research. In other words, anticipate your visitors’ needs and present information that will assist them in locating the solutions they need.
5. Actively participate in online discussion forums
Even if you’re running an e-commerce business by yourself, you’re never completely alone. You may reach out to large online communities whenever you’re stuck or want to share your experiences and thoughts on how to market a product online, how to advertise online, or even what color combination looks best for your new website design.
You can obtain a variety of benefits from this, including increased motivation and important tips, as well as increased brand exposure. You will demonstrate your competence as well as create confidence with potential consumers who are likely to come across the material you give by sharing your knowledge with others in the business.
Consider the Shopify Community, BigCommerce forums, Facebook and LinkedIn groups, Quora, and Reddit, to name a few. This will increase your brand’s visibility, and let’s face it, you might even have fun engaging in those debates and virtual events.
Here are five suggestions for promoting your online store. Remember that nothing is genuinely universal, so think things carefully before implementing any of them. Examine what works best for your company and how you may tweak any of the aforementioned online store advertising methods to match your specific objectives. Begin slowly, attempting a few and seeing how things go. Because, as we’ve seen, completing everything at once properly can be difficult and have a detrimental impact on the overall outcome. Best of luck!