7 proven ways to promote your YouTube channel

There’s no better time than now to start thinking about how to promote your YouTube channel and here you’ll get all the information you need to do so.

But what is the significance of “right now”?

For starters, YouTube is the internet’s second most popular website, and in an age when we spend up to six hours each day watching videos, the writing is on the wall.

We’ll go through the ways in which you can promote your YouTube channel. These techniques are all fair game, whether you’re just getting started or want to see your numbers rise even higher.

1. Write engaging, must-see titles

When it comes to YouTube marketing, it’s all about the presentation.
The names and descriptions of your YouTube video are quite important.

Without utilizing clickbait headlines, the secret to producing amazing titles is to pique your audience’s attention.
People enjoy engaging material and are curious as to what your video is about.

What I’m trying to convey is that instead of obsessing over your initial notion, you should spend time considering interesting titles.

In the meanwhile, tools like CoSchedule’s headline analyzer recommend a headline length of 55 characters for a compelling headline. Although CoSchedule’s tool isn’t designed exclusively for video titles, it’s great for coming up with YouTube-friendly names to help market your channel.

2. Optimize your videos for visibility

Here’s something to think about: YouTube videos appear in 70% of Google’s top 100 search results.

Titles and descriptions: Make sure your titles and descriptions contain your targeted keywords. You can uncover keyword suggestions using a program like Keywordtool.io.

3. Mention your target keywords in your video

According to Brian Dean of Backlinko, mentioning your target keywords in your video can help YouTube understand what it’s about.
Engagement (likes, comments, and views) on YouTube is used to influence where videos appear in search results.
Use categories to help YouTube determine who should see your videos.
Tags: In addition to categories, you can add tags to your videos to provide YouTube more information about your content. You can use as many tags as you want, so go ahead and use them all.

4. Choose Google-friendly keywords

SEO is critical for a successful YouTube channel and great SEO is understanding what your audience wants to watch.

People don’t simply use YouTube to find videos; they also use Google. In many searches, Google increasingly favors video over other material.

Here is how to get Keyword for a video

Use a tool like the Google Ads Keyword Planner to find potential keywords.
An alternative is to Google it.
Examine each keyword’s Search Engine Results Page (SERP). Was your first search written contents or videos?

Try input some changes to your keywords and try again.
If you’re having problems locating keywords with video results, try adding terms like “How to” or “Tutorial.”

5. Create custom thumbnails

Creating an eye catchy thumbnail for each video. For a better performance, following the procedures below:

1280 x 720 pixel resolution (but any 16:9 aspect ratio should work, as long as the width is at least 640 px)
Format:.JPG,.GIF, or.PNG Size: no more than 2MB
To increase clicks, use text and colors.
If possible, choose a close-up shot.
When in doubt, choose a stock photo.
Maintain consistency with the rest of your branding.

Which of these two thumbnails do you think you’ll pick? The first graphic has text that clearly indicates the video’s subject matter. It’s more appealing to the eye and more clickable!

6. Fill out your profile information

A lot of YouTubers skip this process and go straight to content

However, one of the simplest ways to promote your YouTube channel—and improve your SEO—is to create a compelling profile.
Here are some vital informations to make an excellent profile:

Consistency is key. Use the same for your writeup and layout as indicated on your social media accounts and websites.

Improve the description of your YouTube channel. “Tag stuffing” is frowned upon on YouTube, but a few keywords can go a long way.
Include your contact information. You never know who might be trying to get in touch with you.

7. Offer real value

The best approach to keep viewers engaged—and the most effective strategy to rank well in YouTube search—is to provide great content. Because YouTube’s ranking methodology places a premium on the viewer’s experience, this is the case.
Before you post any video, ask yourself the following questions:

What problem is this video supposed to solve?
Is it enjoyable to watch?
Will it make a difference in the lives of viewers?

One of our most popular videos is “How to Use Hootsuite in 13 Minutes.” We helped viewers master a new tool by breaking things down step by step. If you provide genuine value, you will be rewarded with genuine engagement.

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