7 simple ways to grow your SMS subscriber list

There’s no way ahead without a robust SMS subscriber list, whether you’re just getting started with text marketing or have been doing it for a while.

Unfortunately, building an SMS list isn’t always as simple as it appears. SMS marketing is permission-based, which means you must first obtain your consumers’ permission before sending them text messages.

The good news is that individuals open approximately 98 percent of SMS they get; thus, once they are opt-in, you can be confident that the majority of your messages will be viewed.

Isn’t it worth the effort?

So, without further ado, let’s go through some of the phone number collection ideas that will help you expand your SMS subscriber list effectively and, most crucially, lawfully.

What is SMS opt-in, and how does it work?

Customers give written authorization to a business or organization that wishes to send them SMS communications via SMS opt-in.

Even if a company already has a relationship with a consumer or has their phone number in its database (for example, for shipping purposes), sending an SMS without the customer’s agreement is prohibited.

7 ways to collect phone numbers and grow your SMS subscriber list

1. Create a memorable keyword and publicize it.

One of the most common methods for increasing the number of individuals who subscribe to your SMS advertising is to use keywords. It’s usually a brief, memorable phrase that individuals can type to a company’s shortcode to join their SMS subscriber list.

What’s great about keywords is that they can be used both online and offline, giving businesses additional alternatives and making life easier for customers.

For example, if you have an SMS marketing keyword, you can use it in-store and on print ads, posters, and flyers that you send out with each order. If visitors or customers want to contact you, they may simply text the keyword to your shortcode.

2. Include a registration form on your website.

Adding a sign-up form to your website is another common technique to expand your email and SMS marketing lists. Visitors to your website are already interested in what you have to offer and may be eager to keep up with you in the future.

It can be done in a variety of ways:
This is a pop-up form. It’s undoubtedly the most eye-catching technique to engage clients and inform them of the opportunity to sign up for SMS. Traditional pop-ups (pop-up window) can be used, or you can take them to the next level by gamifying the experience with “spin to win” wheels, a reel of coupons, and so on (incentives will be an added boost to opt-in!)

Website footer. The website footer is always present, no matter where your visitors are on the website. That’s why it’s a fantastic spot to include a sign-up form and make it easy for people to join the mailing list whenever they want.

Sign up page. You may also create a separate website to showcase the advantages of signing up for your SMS service so that your visitors can make an educated decision.

3. Make your SMS program known to your email subscribers.

If you already have an email list, don’t be afraid to use it to expand your SMS list. There may be folks among your email subscribers who are unaware of the opportunity to receive text message updates but are willing to sign up.

Furthermore, it provides a fantastic opportunity to combine email and SMS marketing for even better outcomes.

Assume you read the newsletters you receive regularly. In that scenario, you may have noticed that businesses that employ SMS marketing include a pleasant reminder at the bottom of their emails (whether it’s a casual update, a promotion, or an order confirmation email) urging recipients to subscribe to text messaging.

4. At the checkout, invite customers to opt-in.

Someone has already completed the checkout process — congratulations, you’ve won their trust! Is there a better moment to ask for their phone number to continue this relationship?
Customers are usually required to enter their contact information for delivery, including their phone number, at the time of purchase.

The simplest technique to try to add that number to your SMS subscriber list is to place a checkbox next to it and offer a reward in return for digits.

5. Make use of social media.

When it comes to gathering phone numbers to expand your SMS subscriber list, don’t forget about social media. Because the majority of your potential consumers are there, it’s a terrific area to emphasize the advantages of signing up for SMS messages.

Using social media to promote text-to-win tournaments, for example, is one method to accomplish it.

Another method is to use blogs and stories regularly to attract customers to sign up. For example, you can make subscribing to Instagram stories simple for users by allowing them to just swipe up and join the program.

Of course, you’ll need to provide something beneficial in exchange (e.g., a 20% discount) to entice your followers to take action.

6. Set up a text-to-win contest.

Competitions are one of the most effective ways to gather phone numbers since individuals are more likely to join up if they believe they will get anything from it. That is the most important thing to remember when hosting such competitions: you must provide something worthwhile for people to enter.

Your prospects and customers become a part of your contact list and have a chance to participate in the contest by simply texting your chosen keyword to your shortcode.
Make sure they understand what they’re signing up for by being upfront about future communications and promotional offers you’ll deliver by text message.

7. Produce QR codes

Q.R. codes for collecting phone numbers have a lot in common with keywords in that they’re easy to include in all of your printed materials, promote online, and use in-store. It’s a simple and handy way for prospects and consumers to sign up for text marketing by scanning the QR code with their cellphones.

After users scan the code, a pre-filled SMS message shows on their device, and all they have to do now is send it to finish SMS sign-up.

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